Sales FX was created by one of the best sales professionals in the UK.
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● Who We Are? ●
About Us
At Sales FX, we’re not here to motivate you for a day and disappear. You’ve got LinkedIn sales gurus and YouTube sales influencers for that.
We’re here to build real sales performance that lasts.
Led by Robert Coe, one of the most experienced voices in UK telesales and outbound strategy, The Sales FX is built on decades of boots-on-the-ground selling, training, and growth consulting — across multiple sectors, team sizes, and budgets.
● Founder ●
Meet Robert Coe
“I’ve worked all over the world as a sales agent, team leader, remote sales manager and sales coach for businesses ranging from start-up solopreneurs to large industrial B2B firms with complex teams and long cycles.
Over the years, I’ve trained 300+ salespeople, and written thousands of call scripts and email templates for clients. I have also formulated sales strategies on a bespoke case by case basis for over 50 businesses.
I don’t believe in hype and motivational speeches with zero long term benefits.
I believe in hard work, structure, tone, belief, and accountability, because they bring ROI.
I see many sales coaches, guides, mentors and more, advertised all over the place online and on the socials. Their pricing is not transparent, their media content confusing, their systems over-complicated, and their methods a buzzword filled mess. UK Businesses want simple help, simple guidance, simple systems, simple sales. It's that simple.
I bring change. That's all the matters. And I will always bring it in as few a number of steps as humanly possible.”
Sales Philosophy
Sales Isn’t a Battle. It’s a Conversation. We help you close via communication not conflict.
Too many businesses treat sales like a fight. Pressure tactics. Endless chasing. Smooth talk over real solutions.
At The Sales FX, we flip that.
We teach sales as a relationship, an emotional exchange – a process of helping your prospect see, believe, and then act.
If your offer has real value (and it does), we help you:
- Deliver it with confidence
- Build trust
- Create urgency without pressure
What Makes Us Different
- No Corporate Jargon
- No Generic Workshops.
- Tailored Strategy Built Around Your Business.
- Real Coaching. Real Results.
Our unique, and transparent (and most popular) £495/month virtual sales manager membership. This kind of value simply doesn’t exist elsewhere.
Ready to get your sales moving?
If you want a partner who’s done the hard yards, understands how UK B2B buyers think, and knows how to turn nervous pitches into closed deals, then let’s talk.
Or request a no obligation chat about your requirements
Serving Business all over the UK. Helping them sell. Better.