How to Grow LinkedIn Company Page Followers: 8 Easy Ways

If you want to know how to grow LinkedIn company page followers, the answer is not simply to post more content. Some of the easiest opportunities already exist within your business through your employees, website, email signatures, printed literature and the personal LinkedIn activity of the people who work for you.

For UK B2B businesses in particular, a well-built LinkedIn audience can become a valuable long-term marketing asset. The more relevant followers your company page attracts, the more opportunities you create to place your products, expertise, projects, company news and opinions in front of customers, prospects, suppliers and other people within your industry.

At The Sales FX, we spend a great deal of time helping businesses build stronger company pages, and one thing becomes clear very quickly: LinkedIn growth rarely comes from one clever trick. It usually comes from making lots of small opportunities work together.

Here are eight practical ways to increase your LinkedIn company page followers.

1. Use LinkedIn’s Invite to Follow Feature — and Involve Your Employees

One of the easiest answers to how to grow LinkedIn company page followers is to start with the professional networks your business already has.

Many companies use LinkedIn’s Invite to Follow option from the company page occasionally, but there is a much bigger opportunity when employees get involved too.

Your staff may already be connected to customers, suppliers, prospects, former colleagues, industry contacts and other people who have a genuine interest in what your company does.

LinkedIn currently allows an employee who is not an administrator of their employer’s Page to invite up to 30 of their own first-degree connections every month to follow that Page. That allowance becomes much more interesting when you multiply it across a workforce.

A business with 10 employees could potentially send 300 targeted invitations each month. Twenty employees could send 600, while 50 employees could potentially create 1,500 opportunities every month to introduce relevant connections to the business.

Page administrators have a separate invitation-credit system, so the employee allowance is additional to the invitations available through the company Page itself.

The easiest way to make this work is to turn it into a monthly routine. Once a month, remind employees who use LinkedIn to spend a few minutes inviting suitable contacts to follow the business.

It costs nothing, requires very little time and can create steady follower growth throughout the year.

2. Add Your LinkedIn Company Page to Your Website

Your website should be one of the most obvious routes to your LinkedIn company page.

Someone visiting your website is already showing an interest in your business. They may be a prospective customer, existing client, supplier, future employee or somebody simply researching the company.

That makes them a highly relevant potential follower.

Yet many businesses still hide their LinkedIn presence behind a tiny social media icon in the footer, or fail to include a LinkedIn link at all.

Add a clear link to your company LinkedIn page in your website footer, header, contact page or another suitable location. Where possible, use clear wording such as “Follow us on LinkedIn” rather than relying entirely on an icon.

This is especially useful because many website visitors are not ready to buy immediately. Somebody may be researching suppliers today but not need your services for another six months.

If they follow you on LinkedIn, your business can remain visible throughout that period. They might see a case study, new product, customer project or piece of industry insight later and be reminded of your company at exactly the right moment.

Instead of allowing every website visitor to disappear when they close the page, give them an easy way to stay connected.

3. Include Your LinkedIn Company Page in Every Email Signature

If you are looking at how to grow LinkedIn company page followers without adding more work to the marketing team, your company email signatures are a particularly easy win.

Think about how many external emails leave your business every working day.

Salespeople send quotations and follow-ups. Accounts departments send invoices. Customer service teams answer questions. Directors speak to clients and suppliers. Buyers communicate with partners.

Each of those messages can contain a small invitation to follow the company on LinkedIn.

Add a LinkedIn icon or a simple “Follow us on LinkedIn” link to the standard company email signature.

A ten-person company sending an average of 20 external emails per employee each day could create around 1,000 additional LinkedIn touchpoints every working week.

These are also not random internet users. They are people already communicating with your business.

Once the signature has been set up, there is practically nothing else to manage. Every outgoing email quietly promotes your company page in the background.

4. Use a “Follow Us on LinkedIn” QR Code on Company Literature

Offline marketing can also play a role in LinkedIn company page growth.

Create a QR code that links directly to your company LinkedIn page and add it to the printed materials your business already produces.

That could include brochures, catalogues, product sheets, business cards, quotation folders, exhibition displays, pull-up banners, packaging, instruction manuals, delivery documentation and reception signage.

The wording does not have to be complicated. A simple “Follow us on LinkedIn” alongside the QR code is enough.

This can be particularly useful for B2B companies exhibiting at trade shows. Someone may speak to your team and take a brochure without having an immediate purchasing requirement. Giving them a QR code provides an easy way to continue the relationship after the exhibition has finished.

The principle is simply to remove friction.

Do not make somebody remember your company name, open LinkedIn later, search for the business, work out which Page is yours and then follow it.

Give them a direct route.

5. Tag Your Company Page in Personal LinkedIn Posts

One of the most overlooked ways of increasing LinkedIn company page visibility is to connect employees’ personal activity properly to the business.

Directors, salespeople, engineers and other employees can have much larger personal networks than the company itself, and posts from individuals often attract strong interaction because LinkedIn is fundamentally a network built around people.

Whenever somebody posts about the company, encourage them to tag the official Page.

That could be a post about a customer visit, installation, exhibition, employee milestone, new product, award, charity event, training day or completed project.

If the company forms part of the story, tagging it gives people reading the post a direct route to the business Page.

Without that link, people may engage with an employee’s post without ever discovering the organisation behind it.

This also helps personal profiles and the company Page work together rather than existing as completely separate LinkedIn channels.

6. Make Sure Employees Are Properly Linked to the Company Page

Another simple LinkedIn company page growth tactic is to check how your employees list the business in their own employment history.

When somebody adds their current role on LinkedIn, they should select the official company Page rather than simply typing the company name as plain text.

When this is done correctly, the company logo appears alongside their employment and people viewing the employee’s profile can click directly through to the business.

Across a workforce, those individual profiles become another network of entry points to the company.

This is particularly easy to deal with when somebody joins the business. Add updating LinkedIn correctly to your employee onboarding process alongside setting up their email account, company signature and other basic administration.

It is a small detail, but small details repeated across an entire workforce create visibility.

7. Ask Customers, Suppliers and Business Partners to Follow You

Businesses can become so focused on finding new followers that they overlook the people who already know them.

Customers, suppliers, distributors, professional partners and industry contacts can all be highly relevant members of your LinkedIn audience.

There is nothing wrong with occasionally encouraging those people to follow your Page, but it works far better when you give them a reason.

Your company feed should provide useful content: product developments, technical information, industry commentary, company news, customer projects, useful advice or examples of your expertise.

Instead of simply asking somebody to “please follow us”, you can explain what they will gain from doing so.

For example:

“We regularly share product updates, projects and industry advice on LinkedIn. Follow our company Page if you’d like to keep up with it.”

That turns the request into an offer of value rather than a favour.

8. Encourage Employees to Engage With Company Posts

Learning how to grow LinkedIn company page followers is not only about attracting followers directly. You also need to increase the number of opportunities people have to discover the Page.

Employee engagement can help.

When employees genuinely react to, comment on or share company content, that activity can expose the business to people within their own networks.

The word genuinely is important.

There is little value in instructing ten members of staff to leave meaningless comments under every company post.

Instead, encourage people to contribute when they actually have something worth adding.

An engineer might offer some extra technical information. A salesperson may explain why a particular development matters to customers. Someone involved in a project can provide a personal perspective.

Those conversations make the content more useful while creating further opportunities for new people to discover the company.

How Many LinkedIn Company Page Followers Do You Actually Need?

There is no magic number.

A B2B business with 2,000 genuinely relevant followers can have a far more commercially valuable audience than a company with 20,000 followers who have little connection to its market.

The objective should therefore be to build the right audience, not simply the largest one.

Customers, prospects, suppliers, employees, industry contacts and relevant decision-makers are all potentially valuable followers.

The follower number is useful, but follower relevance is far more important.

How Quickly Can You Grow a LinkedIn Company Page?

LinkedIn company page growth generally compounds over time.

Adding 20 relevant followers this month may not feel particularly significant. But those followers can engage with future content, introduce the company to their own networks and create further opportunities for discovery.

Repeat that process month after month and the effect becomes considerably more powerful.

That is why consistency matters.

A business that actively develops its LinkedIn Page over several years can build a substantial marketing asset. A company that posts for three weeks and then disappears for six months usually cannot.

LinkedIn is best treated as an ongoing part of business development rather than a short campaign.

Should You Buy LinkedIn Company Page Followers?

No.

Buying followers might increase the number displayed on your Page, but it does little to create a useful B2B network.

The purpose of learning how to grow LinkedIn company page followers should be to build an audience of people who may genuinely engage with, recommend, buy from, work with or otherwise take an interest in your business.

Five hundred relevant people within your industry can potentially be worth far more than thousands of meaningless accounts.

Focus on relevance, visibility and genuine relationships.

What Should You Post to Help Grow Your LinkedIn Company Page?

The tactics above can introduce more people to your Page, but the content still needs to give them a reason to follow.

Useful B2B LinkedIn content can include customer projects, product information, case studies, industry commentary, employee stories, technical advice, company developments, customer questions and informed opinions about changes within your market.

The exact mix will vary enormously between businesses.

An engineering manufacturer should not sound like an accountancy practice. A building-materials supplier should not sound like a software company.

Good LinkedIn content should sound like the business behind it.

It should reflect your knowledge, your people, your customers and your industry.

The Real Answer to How to Grow LinkedIn Company Page Followers

The real answer to how to grow LinkedIn company page followers is not one secret tactic.

It is about joining together lots of opportunities that already exist within the business.

Your employees can invite relevant connections. Your website can direct visitors to LinkedIn. Your email signatures can promote the Page. Your printed material can carry QR codes. Employees can tag the business in personal posts. Existing customers and suppliers can join your audience, while genuine employee engagement can help your content reach new networks.

Most of these actions cost very little.

Individually they may produce modest results, but repeated consistently across an organisation they can transform the way a company Page grows.

And once you have built that audience, you need to keep giving them a reason to notice you.

Need Help Growing Your LinkedIn Company Page?

At The Sales FX, we provide LinkedIn Business Page Management for UK B2B companies, with strategy, content and daily engagement handled for you.

Rather than allowing LinkedIn to become another company account that gets updated occasionally, we help turn the Page into a long-term marketing asset.

We work particularly with small businesses in industrial, commercial and technical markets where understanding the company, its customers and its sector matters just as much as knowing how to write a social media post.

If your company wants to grow its LinkedIn audience but does not have the time or consistency to manage the Page properly, talk to The Sales FX about LinkedIn Business Page Management.